This guide provides immediate solutions for effective and appealing color combinations for all design work. "50 Symbolic Color Schemes" delivers the perfect (and professional) color combinations for the most common symbolic meanings - from dependable, powerful, and luxurious to feminine, masculine, and extraterrestrial. Each color scheme is well-illustrated and easy to duplicate using the accompanying RGB and HEX codes. With this knowledge you can confidently use color schemes that enhance your message.
About Global Color Symbolism
About Color Harmony
Design Applications & Color Variables
How to read the layouts
About the color formulas About the terms used
"50 Symbolic Color Schemes" applies color symbolism to creative color schemes that convey meanings such as appetizing, dynamic, expensive, high quality, intelligent, joyous and so on.
This book provides the answers to the risky task of combining colors – how certain color combinations communicate more powerfully than a single color and how the symbolism of a single color may be different when it is combined with another color. It directs the reader to color combinations that work – instead of those that are gaudy or ineffective.
As Morton, explains, harmony is pleasing to the eye. Uncoordinated combinations are chaotic and confusing for the eye to interpret; those that are too similar are monotonous and boring. "Successful color schemes require a balance of light and dark, vivid and muted colors." Often a cool color accent is needed to offset a primarily warm scheme, or vice versa.
About the Author
Jill Morton is one of the foremost color experts and researchers in the world today. She holds the highest academic credentials - a Masters Degree in Art - and has served as faculty at several universities.
In her primary work as a color consultant, she brings the utmost level of technical and professional knowledge about color to a wide range of projects. Psychological color impact, innovative color combinations, attractive color harmonies, visual ergonomics and marketing trends are the critical factors she addresses in prescribing successful solutions for her global clients. Her portfolio includes projects for Nokia, Dow Chemical and Eastman Kodak as well as many others in almost every industry sector.
Ms. Morton’s opinions and research have been quoted and featured in major publications such as Fortune, USA Today, American Demographics, The Chicago Tribune, and House and Garden.
As director of the International Color Research Institute, she manages the demographic data in the Global Color Database, a one-of-a-kind compilation of information about color preferences and associations gathered from over 60,000 people worldwide, since 1997.
